Dental Arts of Drexel Hill
A complete website redesign for a Philadelphia dental practice — transforming an outdated site into a modern, trust-building platform that drives patient enquiries.
The Challenge
The practice had a website over 5 years old — cluttered layout, poor mobile experience, no online booking integration, and generic stock photography that did nothing to build patient trust.
Despite having excellent Google reviews, the website wasn’t converting visitors into appointment requests. The disconnect between their real-world reputation and their digital presence was costing them new patients every month.
Our Approach
We started with a full site audit and competitor analysis — reviewing 5 competing dental practices in the same area to identify positioning and design opportunities.
The new site was built on WordPress with Elementor Pro, featuring a clean mobile-first layout, real patient photography, team profiles, service-specific pages, and a prominent online booking CTA on every page.
We deferred third-party scripts, implemented Rank Math SEO, and achieved an 84% GTmetrix score — up from under 50% previously.
The new website is night and day. Within weeks we had more online appointment requests than ever before. The team explained every decision and delivered exactly what they promised.